Digital Marketing and Innovation Effects on Marketing Performance
نویسندگان
چکیده
منابع مشابه
Marketing Innovation
This paper provides an economic analysis of marketing innovation. A dynamic duopoly model is developed to study two forms of marketing innovation: ; which allows a rm to acquire consumer information e¤ectively; and ; which reduces consumer transaction costs. The incentives and e¤ects of marketing innovation di¤er markedly from those of product or process innovations. While bene ts the innovati...
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ژورنال
عنوان ژورنال: Advances in social science, education and humanities research
سال: 2022
ISSN: ['2352-5398']
DOI: https://doi.org/10.2991/assehr.k.220407.034